Web Presence

What is web presence?

Web presence is your presence on the internet. It is all of your social media, the posts you make, your website, content that people include you in. It is a representation of you on the internet, and what everyone can see about you. Friends, family, co-workers, administration can see your web presence. This can be a great thing for most people, but a bad thing for some. The Forbes article was an ah-ha moment for me. I previously had a domain that I abandoned (mostly because I was unaware that you could change domain names) with a lot of my work from previous courses. Your domain could be a tool that sets you apart in the job search. It really struck me when the article talked about having passion is the key to finding a job that you enjoy. If I am interested in instructional design or educational gamification, I could utilize my domain as my portfolio. It could showcase my passion and experience for potential employers. It made me realize I could use this website for more than just assignments for this degree program. On the other hand, for some people their posts could cost them a job. An article on INC. stated that 54% of employers have eliminated a candidate for a job based on their social media posts (aka web presence). The reasons ranged from inappropriate content to sharing confidential information about a previous job or employer. The article (and this assignment) suggests to Google yourself and look at your profiles through the lens of a future employer. First, I learned that there is an Olympic runner that shares a name with me. I then googled myself and the town I live in, I found nothing. It didn’t even bring up the website for the place I work at that has my location and picture. When I googled myself and my hometown, that resulted in more information. Google images had photos of me with friends, my grandfathers obituary, and my dad’s twitter. This really showcased to me that not only will people see information about you, but your web presence will also share information about the people you are connected to.

Though web presence is not “the time” you spend on the internet, that is your digital footprint. Digital footprint is artifacts or traces that you have left behind while on the internet. Examples are: internet history, likes on facebook / instagram, etc. It is when you google brands of contacts on your work computer and then later that night you scroll through Acuvue ads on your instagram. Your digital footprint is important because your information could be going to third party sellers. In the Four Reasons to Care about Your Digital Footprint video, it makes great points as to why we should be mindful of our traces on the internet.

One point was that even though we may have nothing to hide, your digital footprints could be taken out of context / misinterpreted. This mishap could negatively affect your web presence. Due to your digital footprints, someone could use that information to impersonate you, which would also negatively affect your presence online.

Personally, I think you can maintain a private and public web presence. Actually, I probably wouldn’t be on any social media website if not for professional reasons (except Instagram, I would have that regardless). I add families from the program on Facebook since I run a group page dedicated to announcements and activities. I have a twitter dedicated to my grad school work. Co-workers are friends on facebook and instagram. All that to say, I think it is possible, but be mindful of what you post. If you wouldn’t want your business or students seeing something, it is probably best not to post it. Our web presence is the way of the future, it will never go away and future jobs are bound to look and see what we put out on the web.

It is important to make sure that our students know how their web presence will affect their future and how much their personal information costs. Think twice before entering your email on a store you don’t have much experience on or be weary that even in incognito mode, your history is being stored. It is also important to talk about strategies of preventing things such as stolen money or controlling who has your personal data.

My goal now is to shift my focus from this domain and twitter being a medium for grad school. I would like to focus more on building my twitter timeline into something that is inspiring to my line of work and connects me with people who share the same job, aspirations, and passions. I’d also like to build out my domain a little more that showcases more of me as an educator. I will work on included my old ONID works in the previous classes tab and also build tabs that will showcase my work as an advisory teacher, a classroom teacher, and someone who works on the website for my school. I’m looking forward to utilizing my web presence more.



Curtin, M. (2020, January 09). 54 Percent of Employers Have Eliminated a Candidate Based on Social Media. Time to Clean Up Your Feed (and Tags). Retrieved October 05, 2020, from https://www.inc.com/melanie-curtin/54-percent-of-employers-have-eliminated-a-candidate-based-on-social-media-time-to-clean-up-your-feed-and-tags.html

Williams, L. Y. (2012). Who is the ‘virtual’ you and do you know who’s watching you? In Social Media for Academics (pp. 175-192). E-book access through the UAF Rasmuson Library.  A bit dry, but a fast read and it sets the stage for the basics of an exploration of web presence.

[Internet Society]. (2016, Jan 12). Four reasons to care about your digital footprint. [Video File, 8:00.] Retrieved from https://youtu.be/Ro_LlRg8rGg  –  This is an eight-minute video that clearly outlines the reasons why digital footprints are important.

Schawbel, D. (2011, Feb 21). Five reasons why your online presence will replace your resume in 10 years. Retrieved from: https://www.forbes.com/sites/danschawbel/2011/02/21/5-reasons-why-your-online-presence-will-replace-your-resume-in-10-years/#6ed5413c6069 –  Written six years ago, so I guess our resumes will disappear in… four years. But it still makes good points about the utility of a robust web presence and why it makes sense for us to stake the claim on it ourselves.

5 thoughts on “Web Presence”

  1. Morgan, thank you for sharing some of your practices for apportioning your digital life. Googling oneself should probably be done every month or so, if not at least before applying for a new job. One concept is to think about what purpose a CV or a resume serves and to think about how a well-curated portfolio can effectively replace or at least overshadow such things for a great number of professional positions.

    I’m sharing a professional portfolio I made last summer when I thought university budget cuts might have me looking for jobs out of state! It’s my approach, but I think it’s still almost sort of useful.

  2. I have avoided social media because I don’t want it to follow me around. So it has been a challenge for me to create this web presence. It was only maybe 2 years ago I got on facebook and it was only because all the family is far away it I get to see photos of all the nieces and nephews this way.

    I am learning to become comfortable, but I find myself watching everything I write very closely.

    1. I find myself doing the same thing; watching everything I write / like / interact with closely because everyone has access to that information. It feels like a double edge sword, it feels as though that is where you can talk with friends and family who you don’t see everyday. It is also putting a lot of personal data on the internet.

  3. Morgan, thanks for sharing your thoughts on social media. I’m continually thinking about how to edit the media I read – all these great resources and so little time. I try to create a diverse selection, but find that I get turned off if it sounds like people are just promoting themselves and their products. So in addition to Melissa’s concern about not need to find extra skeletons in the closet, I want to know it’s about adding value. I perceive that there are a lot of consultants out there who are promoting themselves but that their value-add falls short. As my classmates and professors are probably tired of hearing, I am such a fan of Cal Newton who recognizes the disconnect between writing a blog and not participating in social media like Facebook. I think there is a line between communication and self-promotion and I get fatigued by the latter. Your example of including your class on Facebook sounds like a really useful application of the tool to build community. And my guilty pleasure is Pinterest and zillow, so it’s not as if I’m immune to the attraction – it’s just I don’t want to use my escapes for anything work related!

    1. Zillow was a guilty pleasure of mine, especially this spring while in quarantine. I know you’ve shared a few of Cal Newton’s work in Slack. I’ll have to check out his work because that sounds very interesting! You’re right that social media can feel like self-promoting as you can’t help but notice the number of followers, likes, retweets / reblogs, engagement. With a blog though that information isn’t as accessible and so it isn’t in the forefront of our mind when blogging.

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